Ford is considering a return to the Indian market, focusing on electric vehicles and sustainability to capture new growth opportunities.

Ford is exploring the possibility of making a return to the Indian market, this time with a focus on electric vehicles (EVs) and sustainability. The company, which exited India in 2021, is now reviewing a feasibility report to evaluate this potential re-entry.

Sources close to the matter, suggest that Ford’s global team at its headquarters is set to discuss the report, which outlines the market’s growth potential and the benefits of re-entering. The company is optimistic about a positive decision.

Ford had previously invested over $2 billion in India, achieving notable success with models like the EcoSport mini-SUV and the Figo small car. However, with Western markets showing signs of stagnation, and less significant growth prospects in China and Europe, India is now seen as a key market for future expansion.

Ford’s history in India, which dates back to 1995, has been marked by challenges. Despite efforts, including joint ventures with Mahindra & Mahindra, the company struggled to establish a stable presence. Yet, with a renewed focus on electric vehicles and recent developments in India's EV policies, Ford sees a new opportunity for success.

The Indian government unveiled new EV policy in March, designed to attract major automotive players to invest in and develop electric mobility solutions in the country. Ford’s potential return could align with these national goals, making India a strategic focus for its future growth.