Ferrari Introduces Interior of Its First-Ever EV, Crafted by Former iPhone Designer

Ferrari’s upcoming electric supercar “Luce” features a minimalist, tactile cockpit created in collaboration with Jony Ive’s LoveFrom studio.

Ferrari has announced its first completely electric vehicle and has provided some details about its name and interior design ahead of the complete launch scheduled for later this year. The name of the new vehicle will be Luce, meaning “light” in Italian; according to Ferrari this represents both the company's past as well as its future in electric vehicles.

The most important aspect of Luce is not just its powertrain, but what separates Luce from all other electric vehicles is how Ferrari and LoveFrom (a design firm created by Jony Ive, former Chief Design Officer at Apple) worked together to create the interior of the vehicle. Jony was the designer behind many very famous Apple products, including the iPhone, iPad and Apple Watch. He used a minimalist style, which is also very tactile in nature, when designing the interior of the vehicle.

Instead of following the trend of most electric vehicles (which have many screens throughout the cockpit), designers of Luce combined physical controls and digital displays into one unit. The physical button, knob and switch locations are consistent with premium materials such as anodized aluminum and glass; these items are located next to the OLED display for the same function to help create a distraction-free driving experience. Ferrari deliberately limited touchscreen usage to minimize driver distractions while operating the vehicle.

Another feature that sets Luce apart from other electric vehicles and complements Ferrari's overall design philosophy is its unique steering wheel design. The steering wheel has three spokes and the control buttons made from aluminum are integrated within the steering wheel itself. The center solenoid valve has a 10-inch moveable touchscreen located in the middle of it and is aesthetically similar to a tablet but operates simultaneously with dedicated physical controls (which are also made from premium materials). Corning supplied over 40 individual pieces of glass for the production of the display.