Demons Behind Me: How Two Friends Turned a Tattoo-Inspired Mantra into a Bold, Hope-Driven Clothing Movement

The apparel industry is extremely competitive in today’s fashion scene, with a plethora of brands fighting for consumers’ attention amid a sea of fads, aesthetics, and short-lived viral moments. Many up-and-coming brands have trouble striking a balance between creativity and purpose; they frequently prioritize profit over impact or forego meaningful messaging in favor of eye-catching designs. Being unique necessitates more than just a striking appearance; it also calls for a narrative, a philosophy, and a personal connection. Here comes Demons Behind Me, a clothing company founded by two friends, Jim Thelen & Chris Richardson, that aims to do more than just make clothes. Wearers are encouraged to move on with resilience by the brand, which combines striking, eye-catching designs with a universally uplifting motto. A growing clothing line that combines eye-catching grap... Read more