COVER STORY


Fixing the Broken Math of Sales: How Bill Kantor Built Funnelcast to Replace Guesswork with Clarity


The world of B2B sales forecasting is crowded with confident predictions, colorful dashboards, and bold claims of artificial intelligence. Yet beneath the surface, most revenue leaders share the same quiet anxiety: despite all the tools, they are still guessing. Forecast calls stretch late into the quarter, pipelines are padded with optimism, and performance metrics often obscure more than they reveal. Bill Kantor built Funnelcast because he recognized that this uncertainty wasn’t a failure of effort or ambition. It was naïve sales math. As the founder of Funnelcast, Kantor has anchored the company around a deceptively simple mission: to free sales organizations from guesswork by applying practical, transparent mathematics to the sales process. In an industry increasingly obsessed with opaque “AI-powered” predictions, Funnelcast stands apart by championing clar... Read more



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