Adobe’s Holiday Shopping Season Hit a Record of $257.8 Billion Online

Consumers spent a record $257.8 billion online during the 2025 holiday season, with 56.4% of transactions being done on a smartphone.

According to the recent reports that Adobe released on the online shopping data of 2025 holiday season which covers from Nov. 1 through Dec. 31, 2025. Based on the Analytics data that Adobe released, the analysis shows a broad and complete view of U.S. e-commerce by analyzing commerce transactions online, covering over 1 trillion visits to U.S. retail sites, 100 million SKUs and 18 product categories. To deliver, measure and personalize shopping experiences online, Adobe analytics solely depends upon the majority of the top 100 internet retailers in the U.S.

Electronics, clothes, and furniture accounted for more than half of the $257.8 billion spent online in November and December. Electronics was the highest category in terms of dollars spent, with $59.8 billion, an 8.2% increase over previous year. Groceries, at $23.7 billion, up 10.2%, had the biggest year-over-year rise.

Customers received larger discounts this Christmas season in seven areas tracked by Adobe: electronics, toys, clothes, TVs, computers, sporting goods, and appliances. This season, the majority of online purchases were completed using a smartphone, marking a new milestone for mobile shopping. Mobile shopping was most popular on Christmas Day, accounting for 66.5% of online sales, followed by Thanksgiving Day, which had 61.6% mobile share.

According to Adobe, generative AI-powered chatbots and browsers helped with Christmas sales by making it simpler for customers to locate offers and study items. Traffic to retail sites using Gen AI tools increased by 693.4% this holiday season compared to the previous year.

In releasing the report, Vivek Pandya, the lead analyst at Adobe Digital Insights said that consumers have embraced generative AI more than ever as a shopping assistant in their purchasing decisions in this 2025 holiday season.

Consumers will be paying off many of their Christmas purchases long into the New Year as a result of the increase in buy now, pay later alternatives. A record $20 billion in purchases were purchased with flexible payments, $2.8 billion more than the 2024 holiday season, representing a 9.8% increase.