Airtel Partners with Adobe Offering Express Premium Access to All Users

Bharti Airtel has announced a partnership with Adobe which provides free access to Adobe Express Premium for one year.

Bharti Airtel and Adobe have partnered to offer Adobe Express Premium to 360 million Indian consumers at no cost for a year. This agreement would provide customers with free access to digital creativity tools worth Rs. 4,000 for a year. The offer is open to all Airtel customers, including mobile, WiFi, and DTH. Customers can benefit from this subscription by logging on to the AirtelThanks App, which does not require a credit card.

Without having to switch between several platforms, customers can create, modify, and publish marketing materials, social media posts, videos, PDFs, and more with Adobe Express, the company's fast design tool. It is intended for people who wish to edit images and movies but don't want to deal with the intricacy of specialized editing software.

Siddharth Sharma, CEO of Bharti Airtel, said that this partnership is about more than technology. It is about empowering millions of Indians with advanced AI tools to create and innovate. From a student crafting their first resume to a small business owner designing a poster or a creator editing videos for followers, the company wants to empower every Airtel customer with the tools for self-expression. According to him, world-class creative tools are no longer a luxury they’re a reality for every Indian, with Adobe Express.

Last July, Airtel launched a partnership with Perplexity. Under the partnership, Airtel subscribers receive a free one-year subscription to Perplexity Pro, which would normally cost roughly Rs 17,000 per year. While Perplexity offers a basic free plan with normal search options, the Pro version includes sophisticated tools geared toward professionals and heavy users. Like the Adobe deal, Airtel extended the Perplexity offer to its entire subscriber base.

Now with the Adobe Free subscription, customers can use Adobe Express to produce marketing materials, short movies, social media assets, and other digital content. Professional design templates, cloud storage, watermark-free resizing tools, AI-powered tools like background removal and picture production, video editing tools, access to Adobe Stock assets, and professional typefaces are among the features.