Airwallex Launches Australia’s Largest OOH Takeover to Celebrate McLaren F1 Wins

With over 930 screens across the country, the campaign is a historic sponsorship and cultural brand moment.

With the launch of what it claims to be Australia's biggest Out-of-Home (OOH) screen takeover, Airwallex has significantly activated both the brand and motorsport sponsorship in the nation. The campaign was established to commemorate the team's 2025 Constructors title triumph and McLaren driver Lando Norris' Formula 1 championship victory.

Over 930 advertising panels in key cities are part of the campaign, which is being carried out in collaboration with oOh!media. Digital large-format billboards, retail digital portraits, digital street furniture, office buildings, and a variety of digital and traditional forms in airports, metro and rail networks, and retail precincts are all part of the takeover.

Airwallex claims that the coordinated creative execution will reach at least 4.92 million people in a single day, creating what it calls Australia's largest cultural brand moment for a private firm. As soon as it was established that Norris had won the title, the displays switched to a uniform congratulations message for McLaren Racing on big screens across the country.

According to Andrew Balint, vice president of marketing at Airwallex, APAC, this is a once-in-a-lifetime chance to bring the country's sports lovers together and push the limits of what a sponsorship moment might entail. It is extraordinary to simultaneously take over the national oOh! Network in honor of a popular racing team and championship winner Lando. It is audacious, radical, and completely in line with Airwallex's objective to propel global aspirations and create the financial future with creative partners like McLaren Racing.

According to Mark Fairhurst, chief revenue officer of oOh!media, this ad demonstrates what happens when scale and creativity come together. They are ecstatic to spread the word about Airwallex and provide an out-of-home experience that seizes the occasion and represents an unforgettable period in sports history.

The acquisition comes after Airwallex's "Future of Finance" campaign, a brand initiative that aims to raise awareness of the company's financial products and solutions and encourage businesses to reconsider outdated financial systems.