New M&M’S Honey Roasted Peanut offers a fresh, sweet-salty twist on a classic.

Mars has extended its iconic M&M'S candy brand with the introduction of a new variety: M&M'S Honey Roasted Peanut. The newest innovation hit stores and shelves online nationwide in the United States beginning September 2025. The new variety adds a new spin on a favorite, merging the nutty flavor of roasted peanuts with the pure taste of honey. M&M'S Honey Roasted Peanut is not an offering that will be limited in duration — it's here to stay as a new addition to the M&M'S portfolio. "With the popularity of sweet and salty trending so well globally, the new M&M'S Honey Roasted Peanut flavor is designed to bring the ultimate sweet and salty blend," says Martin Terwilliger, Vice President of Marketing at Mars Wrigley North America.

Terwilliger said that the hope was to utilize the years-long success of the original M&M'S Peanut while creating something new that is in line with contemporary consumer trends. "We know how much our fans love M&M'S Peanut, and we wanted to bring a new twist that they could enjoy and share with friends," he said. This launch also demonstrates Mars' ongoing commitment to flavor innovation. The company has launched innovative varieties like M&M'S PB&J and M&M'S Peanut Butter Minis in recent times, displaying a clear direction towards building its portfolio to cater to evolving consumer tastes.

Come in a variety of sizes to fit any moment, M&M'S Honey Roasted Peanut is perfect for snacking on the go, sharing with friends and family, or staying at home. The introduction arrives as Mars receives increasing acclaim in the global food business, recently being included on TIME's World's Best Companies 2025 for innovation, growth, and customer confidence.