Claspo Launches Gamification Toolkit to Improve Website Conversions for All Users

Claspo introduces its new Gamification toolkit with spin-the-wheel, scratch cards, and advanced targeting, enabling marketers to achieve up to 30% conversion rates.

After a successful limited beta, Claspo, a one-stop shop for no-code pop-up and widget builders that empowers marketers globally, has formally released its sophisticated Gamification toolkit to all users. Early adopters reported remarkable results; according to internal data, 60% of users attained remarkable opt-in conversion rates of 9–12% at scale, compared to the basic form's average email opt-in rate of 2% (based on 100M Claspo widget views).

By combining Claspo's tailored targeting features with gamified popups like spin-the-wheel and scratch cards, an elite set of users—roughly 5% of the total—went even farther and achieved conversion rates of over 30%. Engaging forms such as spin-the-wheel popups, scratch cards, pick-a-gift, countdown clocks, and more are included in the recently released Gamification toolkit, which is completely integrated with Claspo's powerful targeting engine.

Marketers may optimize user experiences for maximum impact by segmenting audiences based on visitor behavior, URL parameters, traffic source, and referral data. Claspo has extended gamified processes to non-email-based interactions in response to input from AppSumo clients and alpha users. Similar to well-known platforms like Temu, these creative formats employ emotional involvement to increase instantaneous user actions, such as adding items to the basket.

A specialized anti-fraud mechanism that can identify specific users even in the absence of conventional email collection further demonstrates Claspo's dedication to quality and user security. Marketers may also efficiently manage campaign expenditures and rewards by using an advanced prize management tool. Everyone using Claspo, even those on the lifetime free subscription, can access the gamification features right away.