Quick commerce and social shopping are reshaping India’s e-commerce sector, which is emerging as a global innovator.

McKinsey and Company forecast that the e-commerce industry of India will grow exponentially within the next few years. Just 20–25% of India's 850 million internet users, the survey claims, make purchases online. Compared to industrialized economies like the US and China, where over 85% of internet users make purchases online, this is significantly less.

Only around 20 to 25 percent of the 850 million internet users in the nation shop online, according to the survey. The poll indicates a rapid surge in e-commerce adoption across India in recent times. The nation is not only catching up with a quick adoption of online shopping, but it is also becoming a leader in the industry.

The speedy commerce platforms that deliver things in a short amount of time are a prime example of this. However, as of fiscal year 2023, e-commerce retail in India accounted for barely 7 to 9 percent of total retail sales. The huge potential is anticipated as this number is expected to increase more than twice to between 15 and 17 percent by the year 2030. The e-commerce market in India is changing under the influence of new business ideas.

Social and rapid commerce combined represent over 15% of the current e-commerce sector. By 2030, their percentage is predicted to surpass 25%. New business concepts are causing the Indian e-commerce market to change. According to the analysis, e-commerce in India will do more than only upend conventional retail. It is anticipated to change every aspect of the retail sector, including logistics and last-mile deliveries.