Pickcel’s Squat-to-Win Kiosk Blends Fitness and Retail Engagement at In-Store Asia

Pickcel debuted AI-powered gamified signage with augmented reality try-ons, real-time data, and interactive retail experiences at In-Store Asia 2025.

A standout innovation at In-Store Asia 2025 was a gamified display system that engaged customers in fun activities while helping them find great offers. This technology blends real-world encounters with the finest aspects of online buying.

Buying things is no longer the only aspect of retail. Customers of today desire an enjoyable, engaging experience. Modern consumers are no longer impressed by static screens or posters, which are examples of traditional retail signage. Retailers are now using augmented reality (AR) and AI-powered smart displays.

Camera-driven video analytics is one use case for AI-powered signage. The screen displays content in real-time based on the audience's age, gender, and likable interests while they are standing in front of it. The newest draw in big shopping centers is this touchless engaging experience. AR in retail is further enhanced with virtual try-on gadgets, which are included in smart stores and most digital shopping apps.

Smart digital signage isn't just a cool trick; it benefits both customers and businesses. Virtual try-on users spend more time perusing the merchandise. After utilizing the function, they are more likely to make a purchase. AI-enabled screens also give retailers useful insights. Customers' preferences, the amount of time spent using a product and the frequency of feature usage are all monitored by the linked digital signage software. Stores can enhance their items' displays and marketing with the use of this data.