Adobe introduces LLM Optimizer to assist companies in increasing exposure, engagement, and traffic generated by AI throughout generative AI platforms.

Adobe introduced Adobe LLM Optimizer, an innovative business tool that helps companies become more relevant in a world where customers are interacting with their favorite brands through generative AI-powered interfaces. Businesses have utilized Adobe Experience Cloud applications to manage and optimize their mobile and web presence.

With Adobe LLM Optimizer, teams can now stay ahead of evolving consumer trends and lead the AI era. In addition to benchmarking brand visibility and monitoring AI-driven traffic, a suite of capabilities will help organizations enhance discoverability, engagement, and conversion by providing suggestions that can be promptly implemented on their digital domains.

Generative AI interfaces are quickly taking over as the main means by which customers find, interact with, and decide what to buy along their whole journey, according to the vice president of product and strategy, Loni Stark, at Adobe Experience Cloud.  Brands can now securely traverse this new terrain with Adobe LLM Optimizer, making sure they stand out and triumph in the crucial moments.

Consumers of the younger generation already recognize the benefits of conversing with their preferred brands. According to Adobe Analytics data, generative AI sources increased traffic to U.S. retail websites by 3,500% in May 2025 (compared to July 2024) and to travel websites by 3,200% as customers sought advice on what to buy, ideas for new ideas, and special offers