Adobe launches Adobe Express for Ads, making it easier for small businesses to create, customize, and publish ads across major social platforms with AI tools and built-in performance tracking.

Adobe Express for advertising is a new solution that Adobe launched today that helps smaller businesses develop high-performing advertising for popular social channels more quickly and easily. The solution’s creative workflows are expected to be used by major advertising platforms worldwide, including Google, LinkedIn, Meta, TikTok, and soon Amazon.

Adobe Express's new "social safe zones" make it easier to create beautiful, imaginative content that complies with ad platform standards. Additionally, the new Bitly and Metricool add-ons for Adobe Express allow you to monitor how your content is performing. It can be a difficult and drawn-out process to land a fantastic advertisement.

You need to do a lot of things correctly, from coming up with creative that makes your message stand out to figuring out the various guidelines, dimensions, and requirements of each platform to figuring out the clues that tell you why commercials work or don't. Adobe Express for Ads combines all the necessary components into a single, handy tool, making it easy to deliver the appropriate messages to your viewers in a timely and efficient manner.

Adobe Express's new social safe zones include built-in guidelines specific to popular platforms, ensuring that important images and messages are positioned for optimal performance and interaction. The company will launch safe zones for Meta Stories, Reel, and LinkedIn video advertisements with an additional format on June 12.