With the help of the free program Adobe Content Authenticity, creators can better engage their audiences, get credit for their work, and show audiences that they do not want their work to be used to train AI models.

Digital creators now have attribution power they haven't had in years thanks to a new online tool, according to Andy Parsons, who heads Adobe's efforts to improve transparency in the digital ecosystem with tools like Adobe Content Authenticity.

Adobe Content Authenticity, a free tool that was just released as a public beta, allows producers to quickly add the equivalent of a digital signature to their work. It indicates who created it, when they did it, and what tools they used. It also conveys their desire that their work not be used to train AI models.

Adobe clarified that its application also helps artists to be found and establish restrictions on the use of their creations.

This signature isn't exclusive to Adobe's platforms; it's a standard for the industry being promoted by the Content Authenticity Initiative, which has 4,500 members, including Adobe, Microsoft, NVIDIA, LinkedIn, TikTok, and the BBC.

This standard is called Content Credentials, and its objective is to become widely accepted in the digital world so that users can determine the origin of the digital content they view online and creators can be assured that their name will always be linked to their creations.