Sports.com partners with Orange to stream sports content via the Max it app, reaching millions across Africa and the Middle East with localized, mobile-first coverage.

Sports.com has gained its popularity throughout Africa and the Middle East. Recently, Orange partnered with Lottery.com, the owner of the digital sports entertainment brand, to distribute its content on Max it, the company's brand-new super-app. Millions of people can now view original documentaries, watch sports videos, get real-time updates, and read the news on their phones.

Built especially for customers in the Middle East and Africa, Max It integrates eCommerce, mobile money, and telecom services in one location. Now that Sports.com has joined, it serves as a sports hub for supporters who wish to keep up with the matches and players they like.

This collaboration is revolutionary for people in nations like Senegal, Mali, and the Ivory Coast. Football, motorsports, cricket, boxing, mixed martial arts, you name it, and Sports.com is putting it all at their fingertips. Users can feel more connected to what they're watching because the content is multilingual and adapted to local tastes.

Furthermore, it makes no difference which network you are on. Max accepts a wide range of payment methods and is accessible to anyone. By the end of 2025, Orange anticipates that 45 million individuals will have downloaded the app, particularly as more people in the area get smartphones. Because of this, Sports.com is well-positioned to become the preferred website for sports fans around the continent.