MyRepublic's Pocket Rocket Adventures gamify telecom networks

MyRepublic's first-ever gamified experience for broadband and mobile users in Asia-Pacific, Pocket Rocket Adventures, upends consumer interaction.

One of the top digital-first telecoms in Asia-Pacific, MyRepublic, announced the debut of Pocket Rocket Adventures, an industry-first project that adds distinctive gamification elements to its broadband and mobile customers' user experiences. The game, which can be accessed through the MyRepublic mobile app starting in April, is a major step in the company's larger plan to use creative, unconventional channels to increase engagement, loyalty, and long-term customer value.

Members of Pocket Rocket Adventures engage in an idle-style, space-themed game where they may win prizes ranging from gaming consoles to MyRepublic merchandise. In order to advance, players must upgrade their in-game gear, build an army of allies, finish challenges, and take part in seasonal events. By doing so, they may gain points, digital prizes, and special products. By connecting their gaming account to the MyRepublic App, loyal users may earn extra in-game incentives, establishing a tiered experience based on tenure and involvement.

The way telecom carriers handle customer lifecycle management and retention has changed as a result of this project. MyRepublic is blurring the distinction between digital experience and service usefulness by using gaming mechanics to build a more intimate and engaging relationship with its consumers.

According to Terry Williams, Vice President, Consumer at MyRepublic, Pocket Rocket Adventures is a strategic extension of their approach to customer experience in the digital era, not merely a game. Being a telecom that is digitally native, they are always looking for innovative methods to interact with its clients. In Singapore's telecom business, where gamification is ingrained in their primary customer interaction paradigm, this is a first.