While using Gen AI in the workplace is growing, it is still very low, especially in the Global North, according to Boston Consulting Group.

Over the previous 18 months, there has been a growing amount of excitement built around the possibility of generative AI, culminating in the announcement of OpenAI's ChatGPT tools for public usage in late 2022. However, most people have not incorporated the technology into their lives in the way that enthusiastic investors—who continue to pour enormous sums of money into nebulous AI projects—thought they would after a limited period of time.

A Deloitte survey conducted at the beginning of 2024's summer revealed that just one-third of UK citizens had ever experimented with generative AI. Even worse, only 10% of respondents who claimed to have utilized the technology did so on a daily basis, compared to 26% who did so on a weekly basis.

Concurrently, a second Oxford University and Reuters Institute study found that just a small proportion of people in six countries—including the UK—were regularly using AI products like ChatGPT. The researchers found that only 2% of British respondents indicated they commonly utilize such technology, indicating a "mismatch" between the "public interest" in AI and the "hype" surrounding it.

According to a recent Boston Consulting Group (BCG) study, there isn't much of a market for the ostensibly breakthrough technology, at least not in the Global North. BCG conducted a survey of 13,000 people in various regions and discovered that those from the most economically developed countries tended to have the highest levels of worry and the lowest levels of faith in technology.

The leaders of the Global South, however, seem ready to embrace the technology. AI enables them to enhance the resources and expertise required to reconstruct their municipal infrastructure in a manner that would be beneficial to them and is less probable to be required by the North. This could be partly explained by their low degree of economic and industrial growth.