Temu surpasses Shein in market share in France

In less than four months following its French debut, Temu has surpassed its rival Shein in terms of market share. It is still not superior to AliExpress. Furthermore, 96% of Temu's clients over the previous 90 days were returning consumers.

These figures are taken from a recent analysis by FoxIntelligence that examines the first year of Asian online marketplace Temu's presence in the French e-commerce sector. Europe's market is growing at a very quick pace. In addition to the current Chinese merchants on the site, it declared in January that it would soon welcome European sellers as well.

The marketplace made its French debut in April. The study claims that by using a discount pricing strategy, it swiftly drew in a large number of new customers. Additionally, it provides a wide variety of products, drawing in a wide range of users to the site. Its popularity and exposure were also rapidly boosted by its marketing campaigns.

As a result, Temu overtook Shein in terms of market share in just four months. One year later, 11.9 percent of French users are using the platform. This is comparable to Shein's 12.8 percent rate.

The study also reveals that the average annual spending on Temu by French users is 112.5 euros. An average of 3.3 purchases are made by them annually. By contrast, the average annual expenditure of Shein's French clientele is 86.2 euros, with a 3.3 times yearly buy frequency.

Unexpectedly, Temu has a sizable Boomer and Gen X customer base. This share has an index of 145, which is higher than usual. Additionally, there is Gen Y, with an index of 107. With an index score of 76, Gen Z is underrepresented. With an index of 122, Shein has a higher concentration of them.