Microsoft has shifted its focus from Bing to Copilot as the primary brand for its AI initiatives as it prepares for the Super Bowl.

Microsoft outlined its grandiose intentions for an AI-powered Bing search engine one year ago today. It was the largest launch in Bing's history, contributed to the widespread use of AI, and sparked both excitement and fear about what else AI might affect in the future. Even Google was sufficiently rattled by the launch's success, as the company was soon perceived as lagging behind in artificial intelligence.

At the time, Microsoft CEO Satya Nadella warned reporters that they would undoubtedly want to demonstrate their dancing skills in public. And that he wished for others to be aware that we had got them to dance.

The plan of action was successful. However, Bing doesn't seem to be mentioned anymore after a year. While Bing increased its share of the global search market by less than half a percent, Google continues to hold a 91 percent market share in traditional search, according to StatCounter, while ChatGPT has grown to 100 million weekly users.

Bing may not have taken off, but Microsoft's aspirations for AI did. The business has introduced artificial intelligence (AI) capabilities into nearly everything in the last year, including Office applications, Paint on Windows, and laptops with a special AI key. Microsoft has artificial intelligence (AI) features wherever you turn, and they're not going to stop anytime soon.

However, Microsoft has switched from Bing to Copilot, an "AI companion" that it is progressively integrating into all of its essential apps and services. Now, Microsoft has produced a Super Bowl commercial for Copilot, which will be shown on Sunday.