Havas Life Mumbai and Shobiz collaborate to deliver integrated, technology driven experiential solutions for pharma and healthcare brands.

Havas Life Mumbai and Shobiz have formed a strategic partnership to provide end-to-end experiential engagement solutions for pharmaceutical and healthcare companies in India. This partnership intends to close the gap between scientific communication and large-scale experiential execution.

By combining Shobiz's proven strength in innovation-led experiential design and execution with Havas Life Mumbai's extensive knowledge of health and medical communications, the partnership creates a single, cohesive partner that can smoothly bridge strategy and implementation.

Charles Houdoux, CEO of APAC-LATAM and Global Chief Client Officer of Havas Health, stated during the launch that this partnership is revolutionizing the way the sector interacts with healthcare professionals. This partnership is about creating a new paradigm where information, emotion, and experience come together to accelerate the comprehension and adoption of innovation, not only about communication or events. He also added that they are creating a future for healthcare involvement that is more interconnected, immersive, and ultimately more significant and promotes better patient outcomes, deeper trust, and better decision-making.

According to Sameer Tobaccowala, CEO of Shobiz, the future of healthcare engagement is at the intersection of immersive, carefully chosen experiences and scientific credibility. By combining Havas Life Mumbai's in-depth knowledge of the healthcare ecosystem with Shobiz's heritage of providing expansive, technologically advanced experiential solutions, they are in a unique position to provide clients with fully integrated and compliant engagement platforms that produce measurable business results and advance the healthcare sector.

The collaboration will make it possible to use advanced technology including data-driven platforms, augmented reality, virtual reality, and AI-powered tools. The goal of these tools is to increase the way pharmaceutical and healthcare brands convey complicated medical information using integrated, experience-driven formats. They are expected to help simplify complex medical information while making the interaction more dynamic and outcome-focused.