Tipico Games selects Gamanza to enhance player engagement for its Games product through tailored gamification mechanics and CRM in Germany.
Tipico Games, a division of Tipico Group, Germany's leading sports betting and online gaming provider, has appointed Gamanza Engage as its gamification and Customer Relationship Management (CRM) partner for the Tipico Games product. Gamanza Engage's responsible engagement ecosystem, which includes gamification, free-to-play games (F2P), and CRM capabilities, will be integrated into Tipico Games' player experience strategy for the German market, one of the world's most tightly regulated iGaming jurisdictions.
Andrés Blanco, managing director and chief product officer for Gamanza Engage stated that they are proud that Tipico Games has chosen Gamanza Engage as a partner for gamification and CRM. “Tipico is a highly respected operator with a strong focus on product quality and player experience.” he said. This partnership reflects a shared belief that meaningful engagement is built through thoughtful interaction, precision, and long-term player value rather than short-term incentives.
Gamanza will join the Tipico Trusted Partner program as a supplier who fully complies with German gaming regulations, and Tipico Games will be able to use Gamanza Engage's gamification expertise to create more interactive, dynamic player journeys that support engagement and retention objectives while aligning with Germany's strict regulatory and responsible play requirements.
By integrating interactive elements that reward participation, progression, and loyalty without directly driving expenditure, Gamanza Engage is intended to help operators in moving beyond bonus-led engagement. The platform, which is based on a modular architecture, enables mechanics to be precisely adjusted to meet certain operational and commercial needs. Large-scale prediction models and AI-driven capabilities enable operators to create and oversee gamified experiences that smoothly blend into current player ecosystems while also supporting more intelligent engagement choices and continuous optimization.
The appointment supports Gamanza Engage's overarching goal of providing partners with precision-engineered products that provide long-term value by solidifying the company's position as a leading supplier of engagement and gamification solutions for regulated iGaming operators.
