-Lucas Taylor

Picture this: a cramped apartment in Kyiv, a founder juggling product returns and crying toddlers, sales barely limping along. Fast forward a year — the same shop is pulling in six figures and shipping eco-packaged goods across the U.S. Sounds like a LinkedIn fairytale? Not to Yaroslav Rohach.

“I’ve seen people go from zero to ‘oh crap, I need a fulfillment partner’ in six months,” he says, grinning. Rohach isn’t a guru in a hoodie. He’s the founder and CEO of PRINT THE DREAM LLC, a Ukrainian-born e-commerce engine that’s doubled its revenue every year and carved out a space in major markets like the U.S., Canada, France, and the UK — without acting like a corporate overlord.

So, how’s he pulling this off? His answer is messy, honest, and refreshingly unsexy: “Most people overthink it. You don’t need a genius idea. You need ten decent ones, executed fast.”

PRINT THE DREAM doesn’t rely on a single hero product or all-in bet. Instead, it runs a constellation of micro-brands — niche, hyper-targeted, and adaptable. “What sells in Germany might bomb in Italy,” he shrugs. “If you’re not willing to pivot, the market will do it for you — without asking.”

He calls the approach “business fluidity.” Basically, build systems that bend, not break. That includes a fully remote team scattered from the Ukraine to United States, working across time zones with scary precision. “We don’t do Zoom standups. We use async everything. People build better when they’re not pretending to look busy.”

And then there’s sustainability — not as fluff, but as fuel. “Look, half our customers are Gen Z. They’ll drop you the moment you ship with plastic bubble wrap.” PRINT THE DREAM now supplies eco-packaging to more than 5,000 U.S. retailers. It’s not a PR play. It’s survival.

Still, Rohach doesn’t talk like a guy obsessed with KPIs. When the topic turns to his e-commerce training program, his tone softens. “Too many brilliant people give up because the back end is confusing as hell. Platforms like Etsy or eBay feel like algebra to some folks. My goal? Make it kindergarten-level clear.”

His course skips the fluff — no 2-hour webinars or generic PDFs. Just raw, hands-on guidance for getting your product listed, shipped, and sold. The program, officially called Freedom E-com, launched in December 2023 and has already helped over 1,000 students break into the U.S. market through platforms like Etsy, Shopify, and eBay. It’s fully online, but Rohach also hosts offline meetups across the U.S., turning digital community into real human connection.

One student — a handmade jewelry seller and Ukrainian refugee now living in San Diego — DM’d her at 3 a.m. with her first 100 sales. “That’s better than any award,” he says. Then pauses. “Though yeah, the awards are cool too.”

In parallel with his educational efforts, Rohach maintains an active presence as a seller. His own Etsy shop ranks in the top 0.2% of all Etsy sellers globally, placing him among the top-performing 0.2% of over 7 million shops on the platform. This recognition is based on verified sales performance and consistent high-volume order activity.

And he’s got plenty. In 2022, Rohach received the 1st Place Certificate of Excellence from the Global Reputation Awards for outstanding leadership in e-commerce. In 2023, he was invited to serve on the jury for the same international competition — a nod to his growing influence in the global business scene.

He's also a member of the Ukrainian Marketing Association, and in 2021, PRINT THE DREAM was recognized as Enterprise of the Year for its economic contribution and squeaky-clean reputation.

But what you notice most is that he’s still in the trenches. Slack pings mid-sentence. Someone’s messed up a French listing. He laughs, shrugs, and replies without missing a beat.

So, what’s his advice for struggling online sellers? “Start ugly. Fix it live. Don’t wait to be perfect — waiters don’t build empires.”

Not a bad line to scrawl on your wall if you're trying to turn your side hustle into something serious. Because Rohach isn’t just talking theory — he’s living proof that grit, flexibility, and a little chaos can build a global e-commerce machine from a laptop and a cracked iPhone.