Brand USA launches “America the Beautiful” campaign to boost global travel with AI-driven personalized itineraries and a warm welcome to international visitors.

A global tourist campaign centered on the concept of America the Beautiful has been revealed by Brand USA, and it is scheduled to debut in important source markets in August. In 2025 and beyond, the campaign, which was unveiled at the IPW conference in Chicago, intends to promote international inbound tourism and highlight the best of the US.

With May seeing a decline in international arrivals and persistent worries about value and the effects of the Trump administration's trade policy, the launch takes place against a tumultuous outlook for the US travel industry.

America the Beautiful is a daring and unparalleled worldwide tourism campaign, according to the CEO of Brand USA,  Fred Dixon, who emphasized that the time is right to discover the breathtaking beauty and vitality of the USA, which remains the most popular long-haul vacation destination worldwide.

The USA is open for business and prepared to accept lawful foreign visitors, as this advertising makes abundantly evident. With this endeavor, they hope to rekindle interest and strengthen ties with audiences worldwide. AmericaTheBeautiful.com, a specialized digital hub that uses AI to generate and customize itinerary recommendations, will assist the campaign.

According to Brand USA, the AI collaboration with Mindtrip is a step in the direction of a more data-driven, intuitive strategy and will enable it to better understand what motivates audiences throughout the world to provide experiences that are customized and inspire action. They are appealing to the same emotions that have historically drawn tourists to the US, nostalgia and curiosity, according to the company's marketing manager, Leah Chandler.