In the upcoming months, the well-known Chinese social networking site TikTok plans to join the Japanese online retail industry.

Japan will see the debut of TikTok Shop, the company's online store. This action was taken after it had just entered the European market. Users will be able to sell goods through livestreams on the platform. This growth is a component of TikTok's commercial diversification plan. In the US, there are additional regulatory obstacles to overcome.

According to Reuters, the business will shortly hire vendors for its e-commerce division, TikTok Shop, which will provide a platform for people to sell goods through livestreams, ranging from sneakers to cosmetics, and receive commissions on purchases.

In keeping with its recent worldwide drive, TikTok Shop has expanded into Japan after launching in France, Germany, and Italy earlier this year. The choice is a component of TikTok's larger plan to expand its business beyond its primary social media platform, particularly in light of the company's continuous regulatory challenges in the US.

The future of TikTok in the US is still up in the air as the firm awaits a ruling on a rule that was enacted in 2024 requiring its parent company, ByteDance, located in China, to sell out its US operations. In an apparent attempt to defuse the tariff tensions between the US and China, US President Donald Trump recently hinted that an agreement pertaining to TikTok's presence in the US would be postponed.

TikTok is making headway in e-commerce despite the obstacles in the US. The business has not yet provided an update on its aspirations to expand in Japan.