NZ Rugby and STH Group collaborate to provide All Blacks and Black Ferns supporters across the world with first-rate travel and hospitality experiences.

The UK-based STH and NZ Rugby have announced a new four-year relationship.

Building on 12 years of past All Blacks tour partnerships, the agreement will provide travel and hospitality experiences for fans in New Zealand and abroad.

One such occasion is during All Black games at the 1905 Club. This includes access to first-class seating, food and drink packages, guest speakers, and entertainment both before and after the game.

It’s extremely thrilling for them to be the exclusive supporters tourism and hospitality provider to the All Blacks and Black Ferns for the next four years, said Chris John, chief executive of STH Group. They are eager for business partners, corporate visitors, and fans from around the world to see what experiences they can provide.

In addition to offering five Rugby World Cup journey packages and experiences, STH retained an exclusive contract with World Rugby in January for the three forthcoming Men's and Women's Rugby World Cups.

Travel, hospitality, and ticketing services for the ICC cricket tournaments; Australian Open, tennis grand slam; and London 2012 and Tokyo 2020 Olympics were some of the major sporting events delivered by STH, a part of Sodexo Live!.

This month, however, NZR and petrochemical giant Ineos finally reached a compromise after arguing about the early cancellation of a sponsorship deal between them.