As YouTube becomes the leading platform for the next evolution of podcasts, news networks and podcasters are expanding their use of video.

The major news networks, as well as podcast firms like Wondery, have been gradually expanding their catalogs to satisfy the increasing demand for podcasts, which have long been a popular news and information source.

The industry has seen a change, too, as listeners now like to view what they're listening to. As a result, podcasts are moving from a model that prioritizes audio to one that incorporates video.

Variety claims that YouTube has benefited the most from the growth of video podcasts. According to recent data from the social media network, one billion people visit the website to listen to podcasts.

Jeff Zucker, the former head of CNN, has made remarks on YouTube's increasing influence. "Today, YouTube is television," he told Variety. Short-form, long-form, live, and cable TV are all bundled into one enterprise. Furthermore, he believes that no media organization can overlook YouTube in the modern day. It is excessively large and strong.

As it turns out, news networks including CBS, Fox News, and NewsNation have begun incorporating video-enabled podcasts into their YouTube channels. As of right now, the material consists of a variety of podcast-specific programming or entire broadcast episodes of linear and streaming shows, albeit some of them are still audio-only.

With five on-camera programs, such as Missing with Marni Hughes, Reality Check with Ross Coulthart, and Entin across America with Brian Entin, NewsNation boasts one of the most comprehensive video podcast catalogs.

NewsNation's president of programming and specials, Michael Corn, tells TVNewser that the network has had great success distributing its content on various platforms. The audience is rapidly expanding and is obviously distinct from regular TV news viewers.