RTL AdAlliance introduces AdManager for video ad purchasing in Europe

AdManager, a new self-service advertising platform from RTL AdAlliance, provides marketers with an easy way to access premium video inventory from digital media brands and European broadcasters.

According to RTL AdAlliance, the launch is a significant milestone in the advertising industry because it makes ad buying easier by giving direct access to pre-curated premium ad packages. Advertisers can now interact with audiences through a variety of pan-European media channels, such as addressable TV, connected TV, broadcaster video-on-demand, and streaming inventories.

The platform provides advertisers, ranging from small companies to multinational brands, with a route to major European media brands, such as RTL, Warner Bros. Discovery in Germany, and Viaplay in Finland, removing past obstacles to premium, brand-safe video inventory.

Without incurring extra costs, AdManager gives marketers the same ease of segmenting ad inventory as social ad purchasing. According to RTL AdAlliance, brands can design, oversee, and track campaigns in real-time, guaranteeing accurate targeting and optimal reach. In order to capitalize on significant occasions like sporting competitions, holiday seasons, and cultural events, the platform also allows marketers to match their ads with premium entertainment segments.

Major European markets, such as Germany, Italy, Spain, the Nordics, and France, will be included in the phased deployment.

Advertisers and agencies now have a basic requirement for simplicity in European media procurement, according to Oliver Vesper, CDO and Deputy CEO of RTL AdAlliance. They take a big step toward making it as easy as possible to navigate around their whole video universe in all European regions by launching the AdManager by RTL AdAlliance, which offers crucial information and advice for media planning and purchasing: With just a few clicks, you may reach the audiences you choose, only pay for what has been provided, and get all pertinent campaign data.

The platform, which was created in partnership with DanAds, a supplier of self-serve ad tech infrastructure, is supported by RTL Group's adtech company smartclip, which integrates with its adserver smartx to provide a completely automated purchasing procedure. Additionally, local RTL AdAlliance offices offer agencies and brands individualized support during the onboarding and campaign execution phases.