~Leticia Deed

Chile has long been recognized for its exceptional exports, ranging from world-renowned wines to innovative technology solutions that are making waves in global markets. The country’s reputation for high-quality goods has earned it a strong presence internationally. However, transitioning from a successful exporter to a recognized industry leader requires much more than offering a great product. It demands strategic positioning, deep market insights, and robust business networks that extend beyond borders.

As markets evolve and competition intensifies, businesses must adapt and innovate continuously. They must understand the nuances of global trade and master the art of building partnerships, navigating cultural differences, and seizing emerging opportunities.

This is where the expertise of professionals like Claudia Serrer becomes invaluable. A seasoned leader in business innovation and international management, Claudia has been pivotal in helping Chilean companies not just enter new markets but truly thrive and establish themselves as leaders in their respective industries.

"I truly believe that opening opportunities, developing networks, and supporting companies to expand into new markets is what makes a real impact, Claudia explains.’ ‘Trade is more than just business, it’s about creating connections that shape the future."

As the Trade Commissioner for Chile in the Southeast USA, Claudia has dedicated her career to elevating Chilean businesses beyond traditional exports, positioning them as global industry players. Through her expertise in international trade, strategic market entry, and business matchmaking, she has helped countless companies transition from suppliers to industry innovators, securing their place on the world stage.

Claudia’s ability to position Chile as a leader in technology and innovation is exemplified in her contributions to panels such as Chile's Tech Trailblazers: Leading the Global AI Revolution at eMerge Americas 2024.

"At eMerge Americas,” says Claudia. “I’ve had the opportunity to highlight Chile's role in driving global innovation, especially in sectors like AI and tech. It’s inspiring to see how Chile’s tech trailblazers are leading the way and establishing the country as a hub for technological advancement."

Claudia has been recognized for her outstanding contributions in international business and innovation. Claudia was also a key judge for The Harvard Miami Pitch Competition, demonstrating her deep expertise in assessing and mentoring startups. Her involvement as a judge in these events reflects her commitment to fostering global entrepreneurship and innovation.

Yamilet Rivas, President of the Chamber of Commerce of Women in the United States, emphasizes Claudia's far-reaching impact—not only within her industry but also in driving international economic growth and fostering cross-border partnerships. Her recognition highlights Claudia’s role as a prominent leader on both regional and global stages.

“Claudia Serrer is a trailblazer whose innovative mindset and leadership have reshaped the landscape of economic development in Miami.’ says Rivas. “Her work sets a powerful example for future generations of Hispanic leaders.”

Serrer is an accomplished and visionary leader recognized for her influential role in economic development and cross-border collaboration. In 2025, she was honored with the prestigious Top100 Miami Hispanic Innovative Leaders Award. This accolade celebrates outstanding Hispanic figures who exemplify innovation, leadership, and social impact across the United States and Latin America. Claudia was selected among a highly competitive pool of candidates based on her remarkable contributions to trade, innovation, and community growth, affirming her position as a transformative force within and beyond her industry.

From Exporter to Global Contender: The Challenge of Market Leadership

While Chilean businesses have a strong reputation in food and beverage, forestry, and technology, the global market is fiercely competitive. Many companies struggle to move beyond the supplier role and establish themselves as influential industry players.

“Being a great exporter is not enough,” Claudia explains. “Companies need to build a brand presence, develop strategic partnerships, and innovate to make them indispensable in their sector. It’s about becoming a leader, not just a participant.”

She has also contributed to global entrepreneurship and innovation discussions at key events like the Global Entrepreneurship Congress in Puerto Rico and the Innovation Conference Bioflorida 2024, where she spoke on "Global Partnerships: Bringing Innovation to Florida."

With nearly two decades of experience in international business, Claudia understands the intricacies of market positioning. Her work equips Chilean companies with the tools and strategies they need to compete globally, ensuring they don’t just enter markets, they dominate them.

"Now that I'm here,” says Claudia, “A lot of my job is open opportunities and developing networks for different companies to expand in the market, and innovation has been a key component of that process."​

Key Strategies for Positioning Chilean Businesses as Industry Leaders

1. Building a Strong Market Presence

One of the key factors in transitioning from being an exporter to becoming an industry leader is building a recognizable and respected brand presence that resonates in global markets. Claudia has played a pivotal role in helping Chilean businesses craft and refine their international marketing strategies, ensuring that they not only stand out but also communicate their unique value proposition effectively.

“Positioning a company in a new market requires more than just translating a website into English,” Claudia says. “It’s about storytelling, showing why your company is different, what makes your products superior, and how you bring value beyond the transaction.”

Her leadership in strategic events, including Chile On Board USA, and Expo 2020 Dubai, elevated Chile’s global presence. Claudia also spearheaded the Beneficiary's Journey initiative, enhancing the customer experience and overseeing a team of 27 professionals. This journey was to support  customer experience for companies looking for internationalization.

2. Expanding Beyond Traditional Exports

For many years, Chile’s economic strength was anchored in traditional exports like copper, fruit, and seafood, which helped solidify its place in global trade. However, as the world’s business landscape evolved, so too did the need for diversification. Claudia has been at the forefront of promoting Chile’s emerging industries, particularly in sectors such as technology, fintech, health tech, and climate tech.

“The future of Chilean business isn’t just about what we produce, it’s about the knowledge and innovation we bring to the table,” she explains. “We have incredible talent in technology and services, and we must position Chile as a hub for innovation, not just raw materials.”

Claudia also co-founded Alma Sur Group SpA, a catering business, and as Commercial Manager at AEG Nutrición, she successfully expanded international sales, launched over 30 products, and developed strategic partnerships with companies like PepsiCo, contributing to market growth across Latin America and the U.S.

These programs provide tailored support, mentorship, and networking opportunities that allow businesses to navigate complex foreign markets more effectively. The HUC Social Ideas Challenge is a prestigious initiative that fosters social innovation and empowers aspiring entrepreneurs to bring impactful solutions to global challenges. Claudia has been a valued member of the evaluation committee for The Social Ideas Finale at eMerge Americas, where her expertise and insights played a key role in assessing and guiding the finalist teams.

3. Leveraging Strategic Partnerships for Growth

Becoming an industry leader often requires aligning with the right partners, from distributors and investors to research institutions and government agencies. Claudia’s expertise in business matchmaking has played a critical role in helping Chilean companies form alliances that drive long-term success.

“A strong partnership can be the difference between struggling in a new market and thriving in it,” Claudia says. “We work to connect businesses with the right stakeholders, whether it’s an accelerator program, a potential client, or a multinational partner who can provide market entry support.”

One of Claudia’s most notable successes has been securing a collaboration between Chilean health tech companies and Mayo Clinic’s Innovation Exchange. Through her efforts, Chilean firms gained access to one of the world's most prestigious healthcare innovation programs, opening doors to new opportunities in the medical technology space.

"This was a game-changer," Claudia recalls. "For the first time, Chilean health tech companies were recognized globally, breaking through barriers and proving that they can compete with the best in the world. It was a moment of validation not just for these companies, but for the entire Chilean innovation ecosystem.

4. Supporting Businesses with Market Intelligence and Compliance

Understanding market regulations, industry standards, and cultural business norms is essential for success in any new region. One of Claudia’s strengths is helping companies navigate these complexities, ensuring they comply with all requirements while optimizing their market strategies. Claudia’s ability to balance regulatory compliance with strategic market positioning has been key to the success of many companies expanding internationally.

“Regulatory barriers can be a major challenge for exporters,” she notes. “We provide the intelligence they need to overcome those hurdles, whether understanding FDA requirements in the U.S. or navigating intellectual property laws in Europe.”

Claudia’s expertise has helped numerous Chilean companies streamline their expansion processes, reducing costly delays and legal complications. Claudia has empowered Chilean companies to meet international sustainability standards through her efforts, creating a pathway for them to lead in sectors like climate tech, health tech, and fintech industries.

She also has extensive expertise in building and leveraging local networks across the United States, with a deep understanding of the U.S. market, particularly in Miami as a burgeoning tech hub.

Through her affiliations with prominent organizations such as Miami Dade County, BioFlorida, and Florida International University, she has cultivated strong connections and insights into the region's economic and technological landscape.

In 2023 and 2024, Claudia participated in Emprende tu Mente, the largest entrepreneurship event in Latin America, where she highlighted the strategic value of the U.S. market and emphasized Miami's role as a key technology hub. This experience underscores her ability to bridge opportunities between regions. With her comprehensive knowledge and network, Claudia is uniquely positioned to support not only Chilean companies seeking to expand into the U.S. but also American companies looking to navigate and succeed in this dynamic market.

Claudia's influence extends to her role as a judge in prestigious competitions that highlight innovation and entrepreneurship. She has been a judge at eMerge Americas 2023, where she evaluated the Social Ideas Finale for the Hemispheric University Consortium and participated in the Florida International Medical Expo (FIME) 2023 Startup Pitch Competition.

Her selection as a mentor at The Venture Mentoring Team (The VMT) reflects her high level of professional excellence. The VMT is known for its strict mentor criteria, only admitting individuals with significant achievements and leadership experience in business, academia, or entrepreneurship.

Claudia has been assessed and endorsed by seasoned industry experts, including Bob Nelson, a distinguished entrepreneur, investor, and mentor deeply dedicated to nurturing innovation and guiding early-stage ventures.

5. Encouraging Innovation and Sustainability

Industry leadership is closely tied to innovation and sustainability in today's global economy. Claudia has strongly advocated for incorporating sustainable business practices and technological advancements into Chilean export industries.

“Sustainability is no longer optional, it’s a business imperative,” she asserts. “Companies that integrate sustainable practices into their models will not only attract more investors but also future-proof their businesses against changing regulations and consumer expectations.”

Claudia has facilitated programs that help businesses transition to greener operations, from eco-friendly packaging solutions to clean energy initiatives in manufacturing. She emphasizes sustainable innovation, ensuring that Chilean companies not only reduce their environmental impact but also enhance operational efficiency.

By promoting practices like waste reduction, resource optimization, and sustainable supply chain management, Claudia helps companies build a more resilient and future-proof business model.

The Path to Elevating Chilean Businesses

As Chile continues to expand its global economic influence, Claudia remains committed to driving its businesses toward industry leadership. She believes that Chilean companies can solidify their position as global frontrunners through continued investment in innovation, strategic partnerships, and effective market positioning.

"Our companies have the talent, the resilience, and the expertise to lead in their industries,” Claudia says.  "My mission is to make sure the world sees that. Chilean businesses have proven time and time again that they can not only compete on the global stage but thrive.

“Whether it’s through innovation, quality, or the ability to adapt to changing market dynamics, I am committed to ensuring that these companies are recognized for their strengths.”

Claudia has played a key role in helping Chilean businesses grow from simple exporters to globally recognized industry leaders. She has been instrumental in driving their success through her deep involvement in international trade, business development, and innovation. As the global market continues to evolve, her expertise will remain crucial for companies aiming not just to compete but to lead.