In a changing market, retailers are using AI-driven video analytics to improve operations, increase sales, and lower losses.

For a long time, video surveillance has been crucial to the operations of physical retail stores and to guaranteeing the protection and safety of both people and property. However, camera systems are becoming more than simply a tool for investigating and deterring crime, owing to the development of artificial intelligence (AI)-enabled video analytics. They are lowering losses, creating new value, and assisting in the growth of earnings.

Smart video is evolving into a multipurpose tool that is being utilized to improve customer satisfaction, increase operational efficiency, and increase profitability. U.S. retailers are changing course to tackle a broader range of issues, save expenses, increase sales, improve safety, and maintain an advantage in a cutthroat market by utilizing the rapidly developing potential of AI technology.

Given the numerous risks to the retail industry's profitability, the development and use of this new technology is undoubtedly opportune. In addition to organized retail crime (ORC), opportunistic theft is another problem of our day that may get worse as unemployment and inflation increase. Retailers also have to contend with rising labor and real estate expenses, fierce competition from e-commerce titans, and changing consumer preferences.

There has never been a more crucial need for the new uses and advantages of AI-powered surveillance systems.

According to the NRF, retail inventory loss currently surpasses $100 billion annually, and it calls for stricter laws and cooperation between law enforcement and retailers to combat ORC. AI-powered monitoring ads value and improve security and theft reporting, particularly in situations when law enforcement reaction is unclear. For a higher return on investment, retailers want for more intelligent monitoring solutions that go beyond loss prevention.