Under the direction of Enrique Ramos, fintech giant Moneythor expands into Latin America.

Moneythor, a pioneer in AI-powered financial services personalization worldwide, has revealed plans to enter the Latin American market. Enrique Ramos O'Reilly, Moneythor's President Americas, a seasoned fintech specialist with over 25 years of experience, including top positions at Temenos, Sofgen, and Finantix, will oversee the regional operations.

Major financial institutions like Standard Chartered and DBS trust Moneythor, which uses hyper-personalization to help banks create more meaningful and valued client connections. By ensuring that financial institutions provide the appropriate messages and information to the appropriate consumers at the appropriate time, our intelligent platform improves engagement across the client lifecycle, from acquisition and activation to loyalty and referrals.

O’Reilly describes Latin America as entering the era of ‘deep banking’—a shift from transactional banking to engagement-driven financial services. Financial institutions are now prioritizing personalized insights, contextual content, and lifestyle-driven experiences to foster stronger customer relationships.

According to O'Reilly, deep banking encompasses more than just transactions. It all comes down to offering individualized material, pertinent insights, and advice that are in line with each customer's financial situation. Customers in Latin America now want highly customized services; financial offers that are unnecessary or delayed will be disregarded.

According to market research, 61% of Mexican customers anticipate AI-driven customized services, and 65% of them prefer to purchase from businesses that provide individualized recommendations. This change is further evidenced by Deloitte's research, which shows that 62% of Latin American customers want firms to anticipate their financial requirements and 53% of them prefer tailored banking offerings.

Regional banks and financial service providers may now take advantage of these changing customer expectations thanks to Moneythor's expansion into Latin America, which opens the door to greater involvement and more worthwhile long-term partnerships.