Antavo, a loyalty platform driven by artificial intelligence, has announced the release of its Global Customer Loyalty Report 2025.

This report is the most thorough in the industry and looks at customer loyalty programs' current state as well as future trends and opportunities, budget allocation, customer preferences, and ROI benchmarks.

In order to assist brands and retailers in making data-driven investments in the era of artificial intelligence, Antavo's annual Global Customer Loyalty Report polled over 2,600 CMOs, marketing, IT, and loyalty professionals, as well as 10,000 customers worldwide. The report also analyzed over 230 million customer interactions. EPAM was a major contributor to the report's creation, offering professional advice and funding the study that involved over 10,000 customers globally. Additional insights from VML (previously Wunderman Thomspon), Capgemini, Deloitte, Acxiom, Havas CX Helia, stratLX, and Miltton Insights significantly enhanced this endeavor.

According to Antavo CEO and co-founder Attila Kecsmar, their analysis examines the best ways to invest in loyalty programs and how artificial intelligence (AI) may be utilized to enhance the experience for both the business and the customer. As a major component of their expansion, businesses are increasing their loyalty spending and retention, and providing customers with more individualized incentives, simpler access to perks, and a consistent brand experience are top priorities. The moment is right to take advantage of AI's enormous potential to reduce costs, boost hyper-personalized loyalty programs at scale, increase profitability, and maintain an advantage over rivals.

This year's Global Customer Loyalty Report is highly anticipated and more significant than ever, according to Andrew Doyle, Managing Principal & Practice Head at EPAM. AI is becoming useful and surpassing the hype. By shifting the emphasis from "what" to "how," businesses are better equipped to facilitate contextual engagement, hyper-personalization, and perceived value management for every single member.