With the support of reduced opposition, weather patterns, sports, and slower inflation

Heineken already reported its first increase in quarterly sales volume in over a year for the three months ending in March. Following several quarters of decline, rival Carlsberg also reported rising volumes. On Wednesday, Anheuser-Busch InBev revealed a lesser-than-anticipated decline in volume. The boycott of Bud Light has greatly damaged its sales, but more than a year later, the impact is expected to decrease.

James Edwardes Jones, an analyst at RBC Capital, predicted that AB InBev's organic volume and sales growth would bounce back after the anniversary of the Bud Light incident. Jones was referring to conservative outrage over a social media push featuring transgender influencer Dylan Mulvaney. Analysts predict that the brewer's volumes will increase by 1% for the year, based on a consensus reached by the firm.

It will be the first for AB InBev since Q1 2023 if the company announces volume growth in the second quarter. AB InBev CFO Fernando Tennenbaum stated that the majority of the company's markets were not causing the decline, except for a few, like the US. He also mentioned that the business was already increasing volumes in most regions. The upcoming 2024 European Championship football tournament and the Olympics in Paris will boost brewers.

Carlsberg CEO Jacob Aarup-Andersen said that these events and improved weather conditions should help boost sales in developed beer regions like Western Europe.