Last year, Temu amassed over $9 billion in US sales before its expansion to American merchants

Temu, a Chinese budget-friendly online retailer, is allegedly preparing to let US third-party retailers on its website. A strategy to build goodwill with US companies while also competing with regional e-tailers. Temu's approach also predicts the path the e-tailer—which debuted in Europe last spring—is probably going to take there. There are rumors that this may increase the rivalry amongst e-tailers as they try to entice new suppliers. The companies that stand to suffer the most are likely to be Etsy, Wayfair, Walmart, Target, and Macy's, in addition to more well-known giants like Amazon.

Last year, Temu amassed over $9 billion in US sales before its expansion to American merchants. Securing a coveted TV ad spot during the Super Bowl amplified the company's visibility. Several strategies earmarked for Europe were trialed in the US market. Remarkably, Temu swiftly ascended to the top 10 among EU's largest cross-border e-tailers, mirroring its rapid growth in the Western market. Notably, the Chinese platform clinched the ninth spot in Cross-Border Europe's yearly ranking. The pressing query remains: when will Temu facilitate European retailers to trade on its platform?