Mahindra Holidays Launches Signature Resorts and Shares Rise 7% on Expansion Plans

A new luxury brand and faster growth plan leads Mahindra Holidays to reshape how Indian families enjoy first-class vacations.

Mahindra Signature Resorts, a new luxury hospitality brand targeted at the luxury leisure market, has been launched by Mahindra Holidays. With aims to enter the leisure hotel business area over its subsidiary Mahindra Hotels and Residences India, Mahindra Holidays & Resorts India Ltd.'s shares increased by around 7% on Thursday.

The resorts will serve families looking for luxurious, engaging, and first-class experiences. By FY30, the brand aims to extent 2,000 sources. The hospitality company's stock saw the largest intraday increase since November 18 of this year, rising as much as 6.96% during the day to ₹345.9 per share. As of 11:13 AM, the Nifty 50 had increased by 0.33%, while the stock pared increases to trade 5.02% greater at ₹339.7 per share.

Manoj Bhat, Managing Director and CEO stated that the company has a competitive advantage because of its nearly thirty years of experience in influencing how Indian families celebrate holidays. Mahindra Holidays' two-brand approach aims to secure a leadership position in the leisure sector because rising affluence is making demand for experiential travel.

Additionally, Mahindra Holidays described how it plans to grow its main business while improving the member experience. The company aims to increase inventory more quickly in order to achieve 10,000 keys by FY30. As well, it has introduced Keystone, a privileged access program that offers more flexible and easy membership plans along with exclusive benefits like concierge services.