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Gaming and VFX
Business Fortune
22 September, 2025
Indian filmmakers are competing with Hollywood in terms of spectacle, bringing in a new era of mythological epics and animation with AI-powered visuals and indigenous talent.
Hollywood used to be a source of visual extravaganza for Indian filmmakers. The magic is being made at home today. Indian VFX artists, according to director Hemanth Madhukar, are changing how Indian viewers view movies.
Hemanth, who is preparing to film a socio-fantasy with a top production company, claimed that young people in Hyderabad, along with teams in Mumbai and Chennai, are working at an amazing pace and quality, finishing projects within tight deadlines. He notes that movies like Kotha Lokah, Mirai, and Vayuputra are evidence that domestic artists can produce visually stunning work.
The financial figures are astounding: Depending on the intricacy and the quantity of artists, VFX shots might cost anywhere between 2,000 and 1 lakh per minute, Hemanth stated. Some movies require 100 performers, but high-end productions require 400 or more. However, producers and directors need to provide them time and room to create stunning images. One of the best VFX-driven movies in recent memory is Mirai.
Hemanth attributes the genre's emergence to producer Shyamprasad Reddy, who planted the roots of the genre in the 1990s with Ammoru, Anji, and Arundhati. He claimed that Shyamprasad Reddy cleared the path for others to try and be successful.
If previous filmmakers depended on Hollywood studios, the current generation is driven by Indian talent, which is talented, reasonably priced, and becoming more and more aware of artificial intelligence. Hollywood artists take longer and charge four to five times as much, according to Hemanth. While incorporating AI, our young people are matching their talents.
He claims that artificial intelligence (AI) is the true game-changer, improving image quality, creating lifelike 3D graphics, and advancing animation. With its realistic scenery and characters, Mahavatar Narasimha ushered in a new age of Indian animation.
The Hanuman narrative Vayuputra, directed by Chandoo Mondeti, aims to establish new standards for Telugu animation, demonstrating the growing popularity of animation among young directors. However, Hemanth points out that even while animation could become more popular, live-action star-studded spectacles will continue to rule the market because viewers still like seeing their heroes fight evil on television. Adipurush's failures and Hari Hara Veera Mallu's delays highlight the dangers of subpar visual effects. Storytellers now control the visual frontier of Indian film, which is growing from mythical epics to animation