Home Industry Digital Marketing With cutting-edge generative A...
Digital Marketing
Business Fortune
30 July, 2024
By introducing cutting-edge generative AI technology, NVIDIA is revolutionizing digital marketing and providing agencies with the means to produce effective advertising and images that accurately reflect brands.
With the launch of a comprehensive suite of technologies, NVIDIA hopes to transform the digital marketing industry by empowering creative and production services firms to produce brand-accurate images at a never-before-seen level of efficiency. The NVIDIA Blog lists the integration of generative AI, NVIDIA NIM microservices, NVIDIA Omniverse, and Universal Scene Description (OpenUSD) as some of these breakthroughs.
With the help of the new suite, developers may create workflows and applications that make it easier to produce relevant advertising material. Artists can access a wide collection of OpenUSD-based, brand-approved assets, including props, environments, and items, by utilizing the USD Search NIM microservice. By interacting with the USD Code NIM microservice, this can be improved even more, and the construction of these scenarios can be accelerated.
Furthermore, the AI-driven Shutterstock Generative 3D service, powered by NVIDIA Edify, enables the quick creation of new 3D assets. After being created, these scenes can be converted to 2D graphics and utilized as the basis for controlling AI-driven image generators to create exact and brand-appropriate graphics.
These technologies are already being adopted by production studios and global agencies to revolutionize the advertising process, from creative production to dynamic creative optimization. For example, WPP revealed at SIGGRAPH that NVIDIA technologies are being adopted, and The Coca-Cola Company is the first company to use NVIDIA NIM microservices with Omniverse to enable generative AI.
The capacity of the NVIDIA Omniverse development platform to produce precise digital twins of products has garnered a lot of attention. With the help of these virtual replicas, agencies and brands can create 3D product configurators that are incredibly lifelike and physically correct, improving customer engagement, loyalty, and customization while decreasing return rates.
Flexibly scaling content production is made possible by the ease with which digital twins may be changed to accommodate changing customer demands. Monks, a global provider of marketing and technology services, created Monks.Flow, an AI-driven managed service that leverages the Omniverse platform to assist clients in visually exploring customizable product designs.