Stellantis has filed a US trademark application for the term Halcyon for an upcoming concept car, a departure from common trademark usage for future-produced cars.
For use on an impending concept car, Stellantis has submitted a trademark application in the United States for the term Halcyon.
Although automakers frequently trademark names in case they intend to use them on cars that are produced in the future, it is notable that they specifically mentioned concept cars.
The Halcyon name suggests something retro, yet it's unclear how Stellantis might use it. Halcyon, according to Merriam-Webster, is an adjective used to describe a perfect period in the past that is preferred to the present.
The Halcyon idea will probably be electric as well, in line with Stellantis' present EV effort. Stellantis is a bit late to the EV game, especially in the US, where its predecessor, Fiat Chrysler Automobiles (FCA), actively opposed electrification, but it intends to make up ground quickly. By 2030, it aims to sell 50% of EVs in the United States and 100% of EVs in Europe.
The Ram 1500 REV pickup truck and a muscle vehicle based on the Dodge Charger Daytona SRT concept, both scheduled for release in 2024, along with the Jeep Recon and Wagoneer S SUVs, will be the first of this new wave of EVs for the United States. Even though Chrysler said earlier this year that it was completely rethinking this model, the company still intends to release an electric crossover in 2025.
