The FSA issues alerts regarding fake chocolate and imported Prime drinks

The Food Standards Agency (FSA) is the most recent organization to alert the public to a problem involving Prime Energy drinks.

Imported Prime Hydration and Prime Energy drinks that aren't meant for the UK market are the problem in the country.

Additionally, allegations of Prime-labeled chocolate bars in the UK have been forwarded to the FSA. Save for drinks, Prime does not produce or supply any goods.

Products like Prime Energy and Prime Hydration, which are intended for the US market, have been discovered for sale in the UK and do not adhere to local laws. The front of these is FL OZ. Drinks manufactured under the Prime brand, especially for the UK market, are not impacted by the issue. The front label of these bottles reads 500 mL.

Among the problems, according to the FSA, are listing coconut incorrectly as a tree nut allergen and failing to include the importer's business name and address on the label.

Zinc aspartate, which isn't included among the ingredients of the UK product, is present in certain U.S. Prime goods. Zinc aspartate is not listed in EU regulations as a mineral that can be added to food and is not permitted as a food additive.

Another issue is chocolate bars with a Prime label that have not been produced by a Prime-brand manufacturer.

Examples of non-compliance, according to the FSA, include rewrapping store-bought chocolate in Prime-branded wrappers in potentially unhygienic conditions; failing to provide an ingredient list with allergen information on the label; and packaging without a business name or address.

The FSA issued a nationwide alert in 2022 cautioning consumers not to consume or purchase fake Wonka Bars seen in stores and online. Allergens not mentioned on the label were present in some counterfeit bars.