What if better sales skills could be built online? Value Selling Institute launches a new way to learn sales skills, giving B2B professionals and leaders a way to improve how they sell value.

Value Selling Institute (VSI) is partnering with SJS Knowledge Design to bring its practical value-selling skills into digital learning. The partnership will begin with a five-module microlearning pilot designed to help B2B sales professionals and leaders learn useful sales skills in short, simple, and easy-to-use lessons.

Founded in 2021 by Bob Hultz after more than 35 years of experience leading value-selling organizations at GE and other Fortune 500 companies, VSI focuses on creating a common sales language, practical tools, and methods that can be used in everyday sales situations. Its growing VSI Library already includes three core books: Simplifying Value Selling Using AI, The Supplier’s Negotiation Playbook, and The Sales Management Blueprint. Together, they cover value selling, negotiation, sales management, coaching, and the use of AI across the sales process.

What will the new digital learning program offer?

VSI and SJS Knowledge Design’s microlearning pilot project will turn existing VSI books, training content, tools, and experience into short, practical digital lessons.

“VSI has always been about simplifying value selling and giving people tools they can actually use,” said Bob Hultz, Founder and President of Value Selling Institute. He added that digital learning can strengthen the methodology and make it available when and where learners need it.

The pilot is not intended to simply place classroom material online. Instead, VSI and SJS Knowledge Design will allow self-paced digital learning that work alongside instructor-led training, allowing B2B sales professionals and leaders to access the lessons digitally and learn at a time that works for them.

Sarah Storer, Founder of SJS Knowledge Design, said, “There’s an important difference between putting content online and designing an effective digital learning experience.” Her team will focus on preserving VSI’s experience-based knowledge while creating engaging ways for learners to understand and apply it.

A broader learning ecosystem is taking shape

The five-module pilot is expected to provide a foundation for a wider digital learning platform. The planned ecosystem could combine digital courses with instructor-led programs, consulting, coaching, and the VSI Library. This approach gives organizations multiple ways to develop sales professionals and leaders while maintaining a consistent sales language and repeatable process.

As Business Fortune observes digital learning becomes more practical and personalized, thus VSI’s combination of books, training, coaching, and microlearning could create a continuous development path for the next generation of B2B sales leaders.

Sources : EIN Presswire, National Law Forum,  https://www.democratandchronicle.com/, https://valuesellinginstitute.com/ 

FAQs

What is Value Selling Institute?

VSI is a B2B sales development organization focused on value selling, training, consulting, coaching, and practical sales tools.

What is VSI’s new digital learning initiative?

It is a five-module microlearning pilot designed to bring VSI’s methodology into a self-paced digital format.

Who is developing the pilot?

SJS Knowledge Design is leading the instructional design and digital development with VSI.

Will digital learning replace instructor-led training?

The pilot is designed to complement instructor-led programs rather than simply replace classroom learning.

What could come next for VSI?

The pilot could become the foundation for a broader digital learning platform supporting ongoing sales and leadership development.