Choosing the right size, discovering new styles, and faster seller onboarding. See how Myntra's AI strategy is changing online fashion shopping.

Ever wondered how your mobile seem to know exactly what you're looking for? Whether it's finding the right size, discovering an outfit that matches your style, or narrowing down thousands of fashion choices, online shopping can often feel overwhelming. Hence, Myntra uses AI and expanded its platform to make fashion discovery more personalized, help sellers get started faster, and simplify operations behind the scenes.

As competition in India's e-commerce market continues to intensify, Myntra is moving beyond simple AI-powered features and integrating the technology into almost every part of its business. The company says this approach is helping improve efficiency, reduce processing times, and create a better experience for both customers and sellers.

AI is speeding up business processes

One of the biggest changes has been in seller onboarding. According to Myntra, AI-powered systems now automate document verification, compliance checks, and catalog creation, reducing onboarding timelines from 10-15 days to less than two days in most cases. Catalog generation, which earlier took a full day, can now be completed in around four hours.

The company also reported major improvements in supply chain planning. Simulations that previously required two days can now be completed in about an hour, allowing teams to make decisions much faster.

"Technology has always been at the core of every journey on Myntra. For us, AI is not just a layer we have added on top, it sits at the heart of how Myntra operates," said Sharon Pais, Head of Myntra.

How is AI changing the shopping experience?

For shoppers, AI is making it easier to find products that match their preferences. According to Myntra, most of its monthly active users now see personalized search results customized to their interests and shopping behavior. The company's AI-powered Size and Fit Intelligence feature, which covers around 85% of eligible apparel products, can suggest the right size in less than two seconds.

Myntra has AI tools that recommend complete outfits instead of just individual products, helping customers put together an entire look without a worry. At the same time, AI-generated creator content is making it simpler for shoppers to explore new trends and styles.

Behind the scenes, the company is using AI to speed up product catalog creation as well. Myntra now generates between 400 and 600 AI-assisted product videos every day, helping brands showcase their products faster while maintaining quality through a combination of automated checks and human review.

AI is also helping employees work smarter

Internally, Myntra has introduced BIRA (Business Intelligence Retrieval Agent), allowing employees to access business insights through natural language queries instead of writing complex SQL code. Analytical tasks that once took days can now be completed within minutes.

As Business Fortune observes, AI adoption accelerates Myntra's latest initiatives and it highlights how AI is evolving from an experimental tool into a core business capability. Looking ahead, the company is expected to further expand AI-driven personalization, automation, and operational intelligence, shaping the future of fashion retail in the country.

 

FAQs

How is Myntra using AI in seller onboarding?

Myntra uses AI to automate document verification, compliance checks, and catalog creation, reducing seller onboarding time from 10-15 days to less than two days.

What percentage of Myntra users receive AI-powered personalized search?

According to the company, nearly 90% of its monthly active users experience personalized search powered by AI.

What is Myntra's Size and Fit Intelligence feature?

It is an AI-powered recommendation system that suggests suitable clothing sizes, explains the recommendations, and provides fit visualizations for different body types.

How does AI help Myntra's customer support operations?

Myntra's conversational AI assistant, Meera, resolves more than 30% of routine customer queries, allowing human agents to focus on more complex issues.

What benefits does AI provide to Myntra's internal teams?

AI helps employees access data through natural language queries, speeds up analytics tasks, automates software development processes, and has increased engineering feature rollout velocity by about 40%.