Featuring Neue Klasse technology and impressive driving range, the upcoming model represents BMW’s push toward a more advanced electric future.

BMW is opening i3 orders earlier than planned in Germany after receiving strong customer interest in its upcoming all-electric sedan. The automaker began accepting orders for the BMW i3 50 xDrive “First Edition” on June 18, ahead of the originally planned autumn timeline. The move highlights growing demand for premium electric vehicles as BMW prepares to begin production at its Munich plant in August, with customer deliveries still expected in the fall.

The new i3 is the second model based on BMW’s Neue Klasse platform and features a 108.7 kWh battery pack. The sedan offers a WLTP range of up to 563 miles (906 km), while the EPA-estimated range is expected to reach around 440 miles. The First Edition starts at €75,340 in Germany and includes advanced features such as faster AC charging, a Harman Kardon sound system, three-zone climate control, and upgraded cabin technology.

Key highlights of the BMW i3 launch include:

  • Early German orders opened due to strong demand

  • Production remains scheduled for August in Munich

  • Sedan delivers up to 563 miles WLTP range

  • First Edition includes premium technology and features

BMW Targets Premium EV Growth with Longer Range

BMW’s decision to bring forward orders reflects confidence in the growing premium EV market despite increasing competition from Chinese manufacturers. The i3 aims to address major electric vehicle concerns by combining extended driving range with faster charging capabilities.

Built on BMW’s sixth-generation eDrive technology, the i3 supports an 800V charging system capable of recovering significant range quickly through high-speed DC charging. The vehicle will also feature BMW’s latest cabin design, including a large panoramic display system and advanced infotainment technology.

The launch follows the success of BMW’s iX3 electric SUV, which has reportedly gained strong market attention. BMW expects the i3 to strengthen its position in the global EV segment, particularly in markets where traditional luxury automakers face increasing pressure from emerging electric vehicle brands.

Thus, Business Fortune is of the view that BMW’s early i3 rollout reflects growing confidence in premium EV demand and the future of electric mobility.