Top honors are given to Phenom's innovative AI platform X+ for transforming talent management through generative intelligence that is enterprise-aware.

Phenom, the artificial intelligence company making applied magic in the human resources space, was awarded the Innovative AI Product in the category of Augmented Intelligence at the 2025 Artificial Intelligence Excellence Awards. The accolade speaks to how Phenom's "disruptive" AI works to transform how companies view talent attraction, development, and retention from short-term to long-term.

Russ Fordyce, the CEO of the Business Intelligence Group, remarked that the AI industry is evolving rapidly, with real-world implementations driving transformation, thanks to the efforts of companies like Phenom. Their work exemplifies the type of leadership and innovation that will shape the future of artificial intelligence.

Phenom X+ sets itself apart by offering a unique approach that harnesses generative AI to support HR professionals. Unlike solutions based solely on Large Language Models (LLMs), which do not incorporate enterprise-specific context despite their broad knowledge, X+ features a sophisticated, multi-layered architecture that integrates core models with specialized HR contexts and the distinctive data of an organization.

Beyond delivering hyper-personalized experiences across the talent lifecycle, X+ generates content and insights that are relevant, actionable, and aligned with each organization's specific talent goals by understanding job roles, industry needs, and geographical factors.