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An Irish watchdog fines LinkedIn a record €310 million for violating the GDPR


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Irish Watchdog

On Thursday, the Irish watchdog data protection authorities fined LinkedIn €310 million ($335 million) for violating user privacy by targeting ads using behavioral analysis of personal facts.

The investigation looked at how LinkedIn processes personal information for behavioral analysis and targeted advertising of users who have created LinkedIn profiles (members), according to the Data Protection Commission (DPC). The legality, equity, and openness of this processing are all addressed in the ruling.

The GDPR LinkedIn fine was imposed in accordance with the General Data Protection Regulation (GDPR) of the European Union (E.U.), a privacy legislation that creates guidelines for the gathering, handling, storing, and sharing of personal data inside the E.U. and the European Economic Area (EEA). It becomes operative on May 25, 2018.

LinkedIn was found to have broken three different GDPR principles pertaining to fairness and transparency: Article 5(1) (a), Article 13(1) (c) and 14(1) (c), and Article 6 GDPR. The inquiry was initiated in response to a complaint that was submitted to the French Data Protection Authority in 2018.

This includes failing to get users' express consent or provide them sufficient notice before processing third-party data of its members, as well as using legitimate interests as a legal basis for processing first-party data for targeted advertising. In addition to LinkedIn data penalty, they have been given three months to ensure that its European operations comply with the GDPR.

The DPC stated that permission must be freely provided, explicit, informed, and a clear indication of the data subject's preferences in order to be acquired in a way that conforms to GDPR. Additionally, it said that fair and open processing must be used.

The lawfulness of processing is a key component of data protection law, according to DPC Deputy Commissioner Graham Doyle's statement. Processing personal data without a valid reason is a blatant and grave infringement on a data subject's basic right to data protection.


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