Tillman aims to deepen meaningful connections with customers through innovative products and engaging brand experiences
PetWise, a U.S.-based company specializing in pet treats and accessories has announced the appointment of E. McDowell “Mac” Tillman as its new chief executive officer. The pet business is owned by private equity firm A&M Capital Partners. Tillman takes over from Kevin Fick, who transitions to a new role on the company's board of directors, where he will collaborate with Tillman and the company moving forward. Fick has served as CEO of PetWise since 2012. Tillman brings a wealth of experience to the role, having most recently served as the chief executive of Alete Active Nutrition, a dietary supplement brand. Before that, he held senior leadership positions at GU Energy Labs and Big Heart Pet Brands, among others. In his new role, Tillman aims to deepen meaningful connections with customers through innovative products and engaging brand experiences unique to PetWise's offerings.
PetWise, formerly known as Worldwise, is based in California and aims to focus its strategy on partnering with existing customers, expanding e-commerce initiatives, and accelerating the growth of its new Treatly brand under Tillman's leadership. Ryan McCarthy, Partner at A&M Capital Partners, expressed confidence in Tillman's understanding of the pet supplies market and his experience in brand and product development, stating that his leadership will be instrumental in driving strategic growth for the company. PetWise's portfolio includes pet treat brands such as Treatly and Pet Factory, as well as accessory brands like Smarty Kat and Go Dog. Its products are available through e-commerce platforms like Amazon and retail chains including Walmart and Target.
