Meizu, a Chinese electronics firm known for its Android smartphones, has announced its shift from traditional smartphones to focusing on AI.
After producing mobile phones for over 20 years, Meizu, a Chinese consumer electronics firm best known for its Android smartphones, declared that it would no longer create "traditional smartphones" and would instead "go all in on AI."
Meizu was founded in 2007, and the Chinese manufacturer Geely purchased the majority of the business in 2022.
The average smartphone user now waits 51 months before upgrading their device due to competitors' small advancements in software features, smoothness, and photography. This information was shared in a video statement made by Shen Ziyu, the company's chairman and CEO, and posted on Weibo, a Chinese social media platform.
He mentioned reduced space for innovation and intense market competition as well. The Meizu 20 series, which debuted in March of last year, is the brand's most recent model. Meizu will keep up with software updates for current devices and fulfill its commitment to provide after-sale support. It's unclear if devices purchased outside of China's mainland are supported.
The China-based business will refocus its efforts on the investigation and creation of artificial intelligence (AI) hardware and software, including a new mobile operating system that will supersede Flyme OS. Meizu's parent automobile firm, Geely Group, which owns the Polestar, Lotus, and Volvo car brands, will also use its technology to power smart devices.
