“We help tech companies move beyond conventional marketing to create meaningful and memorable brand experiences that last while meeting business and financial objectives.”

Every great endeavor begins with a spark—a desire to create something meaningful, enduring, and transformative. In the world of technology, where innovation drives progress, there exists a need for partnerships that not only deliver results but also inspire growth and creativity. This is the heart of Eternal Creations, a company dedicated to empowering technology businesses with strategies and solutions that leave a lasting mark.

Founded in 2024 by the visionary Swati Dayal, Eternal Creations is a consulting and professional services firm that specializes in revolutionizing technology companies with cutting-edge solutions. Whether guiding startups or collaborating with global Fortune 500 giants, the firm delivers unparalleled market research, go-to-market strategies, digital marketing, and content creation—all designed to help businesses connect with their audiences in meaningful and memorable ways.

Eternal Creations is built on the belief that true success lies in forging partnerships that inspire. By combining deep industry expertise with a passion for innovation, Swati and her team help clients create compelling brand experiences that resonate and drive results. With a unique approach that balances data-driven insights with creative vision, Swati’s leadership has positioned Eternal Creations as a catalyst for success in an increasingly competitive market. Featured in The Enterprise World, her transformative strategies are setting new standards for marketing, empowering businesses to achieve not only financial success but also broader, community-driven impact.

At Business Fortune, we had the distinct honor of interviewing Swati Dayal, Founder of Eternal Creations, who shared profound insights into how she and her dedicated team of experts, driven by integrity and excellence, are achieving the extraordinary. Their innovative services are meticulously crafted to surpass both customer expectations and market standards, delivering unparalleled impact in the technology consulting space.

Interview Highlights

Ms. Swati Dayal, Eternal Creations was founded in 2024, yet it has already made significant strides in the consulting and marketing landscape. Can you share the inspiration behind starting the company and how your previous experiences influenced its inception?

Founded in July 2024, Eternal Creations LLC provides an array of consulting and professional services in the field of: market research and planning, GTM and marketing strategies, digital and content marketing. From market research to portfolio strategy, product launches to marketing strategy, Eternal Creations brings marketing services to help technology companies or companies selling tech-based solutions stay in tune with customer needs and market trends.

My entrepreneurial spirit was ignited early in life. From childhood, I was into exploring new things, curious about learning from new experiences and enjoyed the process of creating and building things. With my experience and expertise in technology marketing, founding Eternal Creations felt like the next logical step. However, Eternal Creations is a marketing services firm with a purpose — we help businesses connect with their audiences. We help tech companies move beyond conventional marketing to create meaningful and memorable brand experiences that last while meeting business and financial objectives.

Eternal Creations is known for blending data-driven insights with creativity. Can you elaborate on how this unique approach differentiates your services in a competitive market?

While data-driven insights and creativity might seem like two ends of the spectrum, in reality, it’s the coming together of art and science that makes marketing not only an important function but an indispensable one for organizations. We start with qualitative data and assessment to better understand business goals, challenges, current marketing processes and frameworks, drivers of change, and then develop marketing strategies and services based on current market trends and overall business objectives for our clients. Once executed, we measure success through predefined metrics that align with financial and strategic objectives. This not only helps us remain competitive in the marketplace but also drives transparency in terms of how we operate.

Eternal Creations offers a range of services, including market research, GTM strategies, and digital marketing. How do you ensure these services are tailored to meet the specific needs of technology companies?

Marketing in the tech industry comes with its unique set of challenges. Rapid technological advancements, intense competition, and evolving customer expectations can make it difficult to effectively reach and engage the target audience. There are five key areas that we are continuously focused on to ensure that our services are tailored to meet specific needs:

• Staying abreast of industry trends and continually educating teams and partners.
• Developing unique value propositions and communicating them clearly and consistently across marketing messages to deliver differentiation in a highly saturated and competitive tech market.
• Creating sales and marketing content that simplifies complex tech concepts for audiences.
• Implementing targeted GTM and marketing strategies, and leveraging data analytics to identify and reach potential customers who are more likely to be interested in specific offerings.
• Embracing digital transformation in marketing tactics, including utilizing online platforms, social media, and digital tools to engage with customers throughout their buying journey.

You've introduced the "Input-Messaging-Output (IMO)" framework and the "Eclectic" platform. How do these innovations differentiate Eternal Creations in the consulting landscape?

All our innovations are designed with a customer-centric approach in mind. Today’s dynamic technological landscape imposes considerable variability when it comes to operating systems and procedures in any service-based businesses. For example, customers may have specific needs for digital marketing campaigns during the holiday season or may vary in their willingness and ability to invest in marketing depending on budget, complexity, and speed-to-market requirements for a product launch. Both the "Input-Messaging-Output (IMO)" framework and the ideation of the "Eclectic" platform aim to bring a level of standardization to deliver best-in-class marketing services while catering to varying customer needs—which is unique to the industry.

In order to offer clients cutting-edge solutions, how does Eternal Creations stay ahead of the curve in the field of digital marketing?

Over the last 10 years, digital marketing has evolved as an important business function—not just a marketing tool for any organization. In many ways, it is front and center when it comes to delivering a holistic customer experience to end users. However, as we all know, digitization comes with complementary changes in business processes and practices, involving change management and a clear articulation of business outcomes. "Complementarity" is an important concept in digitization analysis because it offers an approach to explaining patterns of organizational practices, how they fit with particular business strategies, and why different organizations choose different digital strategies. When offering or strategizing digital marketing practices and initiatives, we keep this concept in mind in order to deliver customized solutions that enable sustained ROI, not just short-term ROI for our clients.

You've emphasized fair and fun practices as integral to your company culture. How do these values influence your team's performance and client relationships?

Yes, we believe in partnering with our customers through their transformative journey while embracing fair and fun practices to foster creativity and innovation. Our fair business practices aim at transparency, trust and accountability in dealings with customers, employees, partners, while our fun business practices are designed to welcome different perspectives ensuring that Eternal Creations is not just a place to work but to inspire, grow and motivate.

As someone who transitioned from roles in banking to leading a marketing consultancy, what leadership lessons have you carried over, and how have they shaped Eternal Creations?

• It starts with people. Acknowledging one another’s talents, skillsets, strengths, and even weaknesses can enable results that are engraved in a service mindset, while facilitating results that meet and even exceed business expectations.
• One has to be a lifelong learner to be an effective leader, either in your existing industry or a new industry. Trends, markets, technology, consumer demographics, and behaviors are constantly changing and evolving. While adaptability plays a critical role, the ability to quickly unlearn and learn, gaining vital knowledge at the right time, makes all the difference.
• Empathy is crucial in leadership because it enables leaders to understand and share the feelings of their team members, fostering trust, collaboration, and a positive work environment – ultimately driving business results.

As I look to further establish and grow Eternal Creations, I fully acknowledge the importance of people, the power of knowledge, and the requisite need for empathy. Together, these elements will deliver game-changing marketing strategies and services for our clients today and in the future.

Eternal Creations has worked with both startups and Fortune 500 companies. Can you share a success story where your strategies significantly impacted a client's growth?

While Eternal Creations was open for business only in January 2025, the leadership team has been instrumental in delivering exceptional marketing experiences to companies backed by 15+ years of expertise and experience in technology marketing, driving double/triple-digit Y-o-Y business growth across different industries.

Very recently, we partnered with a language technology company, where our Input-Messaging-Output (IMO) framework delivered exceptional business results through data-driven marketing strategies, showing a 5x increase in ROI for our client.

The marketing landscape is rapidly evolving with technological advancements. How do you foresee these changes affecting your strategies and client interactions?

Eternal Creations is focused on service excellence for our customers, so any changes, innovations, or even new markets/advancements will be made with that in mind. The new Input-Messaging-Output (IMO) framework and the digital platform Eclectic are clear examples of this. Applying principles of human-centered service design to meet customer needs will continue to be at the heart of our service offerings and service delivery. Gaining a deeper understanding of what our target audiences want and how to best serve our customer base will be an integral part of our business strategy. We will ensure that we are effectively and clearly communicating our vision to all our stakeholders while leading change.

Reflecting on your entrepreneurial journey, what lessons have been most impactful, and how have they influenced your leadership style?

While there have been many valuable lessons, some of the key ones are highlighted below:

Adaptability and Innovation: Markets and technology are constantly evolving. Being adaptable is one of my natural traits, but as an entrepreneur, it was even more important for me to be willing to pivot my business model and services to better align with market needs.

Focus and Prioritization: As an entrepreneur, we often have many competing priorities. It was and is essential to focus on the most important tasks. Prioritizing your time and energy is key to making progress.

Strategic Networking: Building a strong network of mentors, advisors, and potential partners who can provide valuable support and resources was and will continue to be critical.

Growth Mindset: Embracing a growth mindset, which is the belief that abilities can be developed through dedication and hard work, through continuous learning and improvement, played an important role.

Last, but not Least: Embrace the Ride

It is important to see the beauty in the journey and not fear the process but rather believe in it. It is important to enjoy what you are building, listen intently to your target audiences, execute well-rounded strategies, and the desired business results will follow.

The Visionary Leader behind the Success of Eternal Creations

Swati Dayal, the founder of Eternal Creations, has helped transform a wide range of technology companies—from startups to Fortune 500 companies—with effective GTM and marketing strategies designed for organizational success and competitive growth. Passionate about inclusive leadership, Swati is associated with several prestigious institutions and organizations globally. Besides being a marketing and tech enthusiast, she is also a renowned podcast speaker and writer.

In less than a year as the founder and CEO of Eternal Creations, she has already made strides in revolutionizing the marketing landscape and was most recently featured as:

The Innovative Entrepreneur Redefining Success in 2025

The Iconic Women Leader Making a Difference in 2025

“Our fair practices ensure transparency, trust, and accountability with customers, employees, and partners, while our fun practices welcome different perspectives, making it not just a workplace, but a space to inspire, grow, and motivate.”