Samsung enters modular housing with AI-powered smart homes, combining factory-built construction, SmartThings connectivity, and pre-installed intelligent appliances to create a faster, smarter, and more convenient living experience.
Samsung’s next big move isn’t a phone, it’s a smart home. Samsung enters modular housing, taking a major step beyond consumer electronics and into the future of residential living. The technology giant has partnered with Space Factory, a South Korean company specializing in wooden modular homes, to launch the Samsung AI Modular Home, a new housing concept that combines factory-built construction with artificial intelligence-powered home technology.
The companies recently opened a showroom in Hwaseong, Gyeonggi Province, giving visitors a look at what a fully connected AI-powered modular home could feel like.
Building Homes Faster, Smarter, and Cleaner
Unlike traditional construction, modular homes are largely built inside factories before being transported and assembled on-site. Space Factory uses AI-driven design tools and automated production systems to complete more than 80% of a home before it reaches its final location.
This approach offers several advantages:
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Shorter construction timelines
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Consistent building quality
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Reduced construction waste
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Greater manufacturing efficiency
The new showroom features two model homes measuring 330 square meters and 66 square meters, designed to replicate real living environments.
What Makes This Home Different?
Samsung’s biggest contribution is the integration of its AI ecosystem directly into the home from the beginning. Rather than purchasing and installing appliances after moving in, buyers receive homes with Samsung devices already installed, connected, and configured at the factory stage. This allows residents to start using smart home features immediately after moving in.
Customers can choose from more than 20 SmartThings-compatible devices, including: AI air conditioners, Heat pump boilers, Refrigerators, Smart TVs, Smart lighting systems, Home security cameras, and Door cameras. The result is a ready-to-use smart home experience that eliminates much of the setup process typically associated with connected living.
Could Modular Housing Become Mainstream?
Samsung is clearly betting on a future where smart homes and modular construction work hand in hand. Buyers can select home sizes ranging from 33 square meters to 132 square meters depending on their lifestyle and available land. While the current focus is on single-family homes, Samsung plans to expand the concept to larger residential buildings, including mid-rise structures with four or more floors.
The company has already been investing in modular housing partnerships and previously worked with major construction firms to develop modular solutions for multi-family housing projects.
A New Chapter for Smart Living
Samsung says the goal is to create living spaces where AI technology is integrated from the earliest planning and manufacturing stages. By combining modular construction with connected home solutions, the company aims to offer a more convenient and efficient way of living.
As Business Fortune observes, housing demands evolve and smart technologies become more common, therefore Samsung’s entry into modular housing could signal the beginning of a new era where homes are built faster, operate smarter, and adapt more easily to modern lifestyles. The future may not just be about smart devices inside homes, but smart homes designed from the ground up.
FAQs
What is the Samsung AI Modular Home?
It is a modular house developed through a partnership between Samsung Electronics and Space Makers, featuring Samsung's AI appliances and SmartThings smart home platform.
How is modular housing different from traditional construction?
Modular housing is primarily built in a factory and then assembled on-site, reducing construction time, waste, and quality variations.
What smart technologies are included in the homes?
The homes can include AI air conditioners, refrigerators, TVs, heat pump boilers, smart lighting, home cameras, and other SmartThings-connected devices.
What sizes are available for buyers?
Customers can choose from multiple sizes, including approximately 33㎡, 99㎡, and 132㎡ layouts, depending on their needs and available land.
Does Samsung plan to expand beyond single-family homes?
Yes. Samsung intends to extend its AI Modular Home concept to larger residential buildings, including mid-rise developments with four or more stories.














