Adobe Marketing Agent's secret preview and Adobe Express Agent, the company's ongoing agentic innovation within Microsoft 365 Copilot, were both revealed at Adobe Summit.

This expands on a partnership between Microsoft and Adobe to integrate generative Al's capabilities into the workflow, now encompassing Al agents. This includes using Microsoft 365 Copilot to activate Adobe Marketing Agent's features in programs including Microsoft Teams, Microsoft PowerPoint, and Microsoft Word.

Adobe is working on the Adobe Express Agent, which will let users produce eye-catching content right in Word, PowerPoint, and Microsoft 365 Copilot. Through a conversational interface, the Adobe Express Agent will enable teams to create beautiful photos without ever leaving the host apps. For marketing and other teams within a business, this will make it simple to create high-quality photos for documents, presentations, whitepapers, social media postings, and more.

Marketers can quickly unlock operational insights and finish more complex analysis tasks by using Microsoft 365 Copilot's conversational interface to access data and insights from Adobe Experience Platform. This helps marketers create audiences that are used for extensive personalization campaigns. Through Copilot, Adobe Marketing Agent rapidly surfaces data in Microsoft 365 apps, streamlining the audience research process.

Additionally, marketers may instruct Adobe Marketing Agent to immediately find and extract valuable information from Adobe Customer Journey Analytics within Copilot. This makes a wider range of marketers and other practitioners inside the company more accessible. Additionally, Adobe Marketing Agent will make it possible to quickly create campaign performance reports in Microsoft Word and PowerPoint, facilitating more intelligent marketing choices.

Adobe's offering for businesses to manage and coordinate all of its agents as well as those of third parties, Adobe Experience Platform Agent Orchestrator, will integrate specially designed Adobe agents with technology from partners like Microsoft to improve customer experience workflows and produce better results.