Digital commerce startup Zaelab has acquired Trellis, a company that specializes in markets and digital commerce solutions.

Zaelab stated in a news release on Monday that the purchase strengthens its service offerings in a number of sectors.

The statement states that Zaelab will now be able to service B2B enterprises across all key sales channels, including B2B eCommerce, D2C, and marketplaces, thanks to Trellis' extensive knowledge of direct-to-consumer (or "D2C") and marketplace channels. By offering a smooth and cohesive digital experience, this expansion enables Zaelab's clients to meet their consumers wherever they conduct business. Additionally, Trellis eCommerce provides "robust" digital strategy and user experience standards in addition to new eCommerce platform capabilities, such as proficiency with Adobe Commerce, BigCommerce, and Shopify.

Evan Klein CEO Zaelab stated that it is clearer than ever that B2B companies want partners who can drive end-to-end transformation and who genuinely understand their company, given the notable changes in customer behavior they continue to observe in the industry. Zaelab's position as the top end-to-end supplier of B2B digital transformation solutions is cemented with the inclusion of Trellis.

Earlier this year, PYMNTS looked at the digital revolution occurring in the B2B sector, specifically in relation to payments.

According to the research, the landscape of digital payments is always changing due to shifting business requirements and technological breakthroughs. Businesses need to have a culture of constant adaptation and development if they want to stay ahead of the curve.

This entails reviewing and updating payment procedures on a regular basis, staying up to date on new developments in technology, and being receptive to fresh ideas that provide increased security and efficiency. Additionally, companies must collaborate with their partners to comprehend their payment capabilities and preferences.