Lords Hotels & Resorts Expands into Joshimath, Increasing Uttarakhand Tourism

The luxury hotel group signs a new property in Joshimath, bringing upscale stays to a key spiritual and adventure hub in the Himalayas.

Lords Hotels & Resorts has signed a new property in Joshimath, Uttarakhand marking a further step in the company's growth into popular leisure and pilgrimage areas. According to the group the addition increases its presence in one of the most popular spiritual and adventure hubs in the region which attracts tourists all year long.

Joshimath is a popular place for both local and foreign travelers since it is the entry point to Auli, Badrinath and the Valley of Flowers. According to Lords Hotels and Resorts the new creation will have luxurious accommodations, 24 hour dining and the brand's service standards.

Lords Hotels and Resorts' COO Pushpendra Bansal stated the signing is consistent with the company's ongoing partnership with partners who support its long term goals. The company is still focused on growing into Uttarakhand and the larger Himalayan region's promising markets. Upgraded connectivity, more interest in spiritual and adventure travel and a need for organized hospitality options have all contributed to an increase in visitor flow to these areas.

According to Vikas Suri Vice President of Lords Hotels and Resorts the company is delighted to provide the Lords experience in Joshimath, a destination with deep cultural, spiritual and environmental worth. Their growth goal in Uttarakhand and the Himalayan circuit is well aligned with this signing. They aim to provide growth of local tourism while providing travelers with a trustworthy and satisfying stay.

Lords Hotels and Resorts' latest signing in Joshimath contributes to the company's overall strategy of expanding its presence in Uttarakhand and the Himalayan travel corridor which is expected to experience constant tourism growth in the future.